Women in Retail (WiR) celebra la 3ª Edición de los Premios WiR
visibilizando el talento de las mujeres del Retail desde la Casa de América en Madrid
- La gala se consolida como un encuentro anual de referencia del talento y liderazgo femenino, con 12 categorías que reconocen a 12 ganadoras y 20 finalistas.
- Se superaron las 300 candidaturas y se incorporaron 5 nuevas categorías como WIR Lujo, WIR Estrategia Comercial Omnicanal, WIR Finanzas, WIR Supply Chain y WIR AFFRE.
- Más de 250 invitados completaron el aforo semanas antes del gran día, superando nuevamente las expectativas de la organización.
Las mujeres del Retail se vistieron de gala, el 19 de diciembre, para celebrarse, reconocerse y dimensionarse en la 3ª Edición de los Premios Women in Retail (WiR), celebrada el 19 de diciembre. El encuentro puso el foco en la sonoridad y la sororidad del talento y la experiencia de las mujeres que lideran las principales empresas del sector. Una edición en la que las mujeres WiR reconocieron la trayectoria de colegas que son ejemplo, inspiración y referencia por la calidad y calidez de su liderazgo femenino.
En esta ocasión, se distinguió a 12 ganadoras y 22 finalistas, profesionales referentes en una industria apasionante y mayoritariamente femenina: entre el 75% y el 85% de los equipos está integrado por mujeres, aunque persiste el reto de incrementar el porcentaje de empresas de Retail lideradas por mujeres, actualmente situado en el 17%.
Las ganadoras y finalistas fueron elegidas tras un proceso de votación que se prolongó durante meses y en el que participó la comunidad WiR, integrada por más de 350 profesionales —mujeres y hombres— procedentes de 41 sectores estratégicos y más de 70 retailers. Las votaciones, realizadas online y de manera presencial en dos jornadas celebradas en Casa WiR, superaron las 300 candidaturas, marcando un récord en esta tercera edición.
La gala, presentada por Mónica Martínez, tuvo lugar en la Casa de América de Madrid, ubicada en el histórico Palacio de Linares en la Plaza de Cibeles, uno de los espacios culturales más emblemáticos de la capital. El arte y la cultura volvieron a estar presentes durante toda la ceremonia gracias a la música en directo de la asociación sin ánimo de lucro Música en Vena, con la que WiR colabora, y que lleva música en directo con diferentes artistas, a más de 20 centros hospitalarios de Madrid para mejorar la estancia de pacientes, familiares y personal sanitario.
Cristina Delgado, Presidenta y Fundadora de WiR, inauguró una noche inolvidable que celebra el liderazgo femenino en una industria que aporta el 4,9% del PIB en España y genera el 9,1% del empleo. Más de 250 asistentes acompañaron la entrega de unos galardones que reconocen a mujeres fuertes, talentosas y referentes, elegidas por una amplia mayoría de mujeres, como un homenaje plural al liderazgo femenino del sector.
“WiR conecta y visibiliza el talento, la experiencia y el reconocimiento de las mujeres del Retail que lideran y liderarán la industria de los próximos 10 años. Women in Retail es la plataforma sonora de las mujeres del Retail del siglo XXI”, afirma Cristina Delgado.
La comunidad WiR continúa construyendo la mayor red profesional de mujeres y hombres de la industria del Retail en España, cumpliendo su misión de visibilizar el talento femenino y ser altavoz de la voz de las profesionales del sector. Detrás de cada una de las historias destacadas se encuentra determinación, valentía, talento y visión: una fuente de inspiración para las mujeres del siglo XXI.
Ganadoras y Finalistas de la 3.ª Edición de los Premios Women in Retail 2025
- WIR Personas y Talento 2025
Ganadora: Cristina Robledillo López, Head of Executive Search & Succession en MANGO.
Finalista: Gloria Balsera Contioso, Human Resources Business Partner – Oniverse.
Entregaron el premio y el reconocimiento a la finalista: Carmen Gutiérrez Campillo, Area Manager en TOUS Jewelry, y Marta Ferreiro, Directora Nacional de Cuentas Estratégicas en Randstad.
- WIR Proyecto Diversidad, Equidad e Inclusión (DEI) 2025
Ganadora: PRIMARK, por su Colección Adaptive.
Finalistas: Leroy Merlin y su proyecto Soft Skills. Deichmann y su proyecto “Facilitador de oportunidades” y Alcampo y por su colaboración con Moda-RE.
Entregaron: Jesús Celada, Embajador en Misión Especial para la Convención sobre los Derechos de las Personas con Discapacidad, y Mercedes García Gallego, Directora de Personas en la División de Comercialización de Grupo Ilunion.
- WIR Desarrollo Sostenible 2025
Ganadora: Candela Aldao García, Manager de Sostenibilidad en Mahou San Miguel.
Finalistas: Montse Martí Mas – Interim Chief Executive Offier de Martiderm y Marta Simón Morientes, Managing Director FM Logistic Ibérica.
Entregaron: Josefa Solanilla, CHRO, y Paula Martín, Brand & Media Communications Lead de Grupo Regusa Recycling & Recovery.
- WIR Emprendimiento 2025
Ganadora: Virginia Pozo Castro, Fundadora y CEO de COOSY.
Finalista: Rocío Botella,Founder & Creative Director at THE-ARE.
Entregaron: David Bravo, CEO y Co-Founder de The New Retail Business School, y Joaquín Villalba, Fundador y CEO de Nextail.
- WIR eCommerce 2025
Ganadora: María José Barrera Rojas, Global VP eCommerce de Louis Vuitton.
Finalistas: Fabiana Dominguez Cacciabue, Head of E-commerce Integration for Spain de IKEA y Karine Rochas, Marketplace & Wholesale Operations Gant South.
Entregaron: Marta Gil, CMO, y María Prados, VP Go to Market en Worldpay.
- WIR Finanzas 2025
Ganadora: Teresa González Alcón, CFO de Grupo Foodbox.
Finalistas: Paula Esteras, Directora de Compras y Producción en Belros, y Sonia Gómez Santamaría, Directora Financiera en Kiabi España y Portugal.
Entregaron: Ana López-Casero Beltrán, Presidenta Ejecutiva de ARTE (Asociación Retail Textil España), y Daniel Sánchez Latorre, Senior Partner de ERA Group.
- WIR Supply Chain 2025
Ganadora: Liana Egiazarian, Directora de Planificación y Gestión de Promociones y Campañas de Grupo DIA.
Finalistas: Irene Muñoz Arranz, Responsable Compra logística, transporte y servicios generales El Corte Inglés y Belén Carratalá, CEO & Founder de Nava Forwarding.
Entregaron: Nuria Lacaci Vázquez, Secretaria General de la Asociación de Cargadores de España, y Merce Mariño, Head of Technology de Amazon Web Services Iberia.
- WIR Estrategia Comercial Omnicanal 2025
Ganadora: María José Cuenda, Directora General Comercial e Inmobiliaria de AENA.
Finalistas: María Ávila Quintero, Digital Business Director & CMO de Majorica y Mabel Punzano, Sales & Marketing Manager Spain & Portugal en JYSK.
Entregaron: Mercedes Martín Romero, Responsable de Atracción y Selección de Talento en Alcampo, y Lorena Gómez Latorre, SVP & Managing Director Spain de StrongPoint.
- WIR Marketing 2025
Ganadora: Claudia Acosta, Marketing Director de Telepizza España.
Finalistas: Laia Alarcón, Head of Media & Digital Mkt en Lidl España y Sara Vega Gil, Chief Marketing and Comms Officer de FNAC España.
Entregaron el premio Laura Galarreta, Directora General de Comunicación y Relaciones Institucionales de IKEA España, y Julián Cañadas García, Country Leader de Adobe Iberia.
- WIR Asociación Formatos Flexibles Retail España (AFFRE) 2025
Ganadora: SUNDARA, representada por Eduardo Lagunas López, Fundador y Presidente Ejecutivo.
Entregaron: Jesús Lozano, Director de InfoRetail, y Samantha Pilo, Fundadora y Presidenta de AFFRE y Fundadora y CEO de 4Dreams.
- WIR Lujo 2025
Ganadora: Melanie Soucek Labelle, General Manager de Aristocrazy.
Finalistas: Mercedes López de Carrizosa, Fundadora y Directora Creativa de T.ba Life y Carmen Nevares, Chief Financial Officer (CFO) Chanel.
Entregaron: Dora Casal, CEO de Roberto Verino y cofundadora de Gamechangers, y Ainara Andueza Iglesias, Managing Director de Global Blue.
- WIR España 2025
Ganadora: Susana Sánchez Sánchez, CEO de TOUS.
Entregó: Marta Ruiz-Cuevas, CEO de Publicis Groupe España & Portugal.
Los Premios WiR están representados por la Victoria de Samotracia, símbolo de Niké, diosa de la victoria. Cada galardonada recibió su estatuilla junto a un magnum personalizado de Terras Gauda y una moneda exclusiva conmemorativa del 10º aniversario de ILUNION, parte de la campaña “Cambiando la forma de ver valor”, con la que la compañía subraya su compromiso con la diversidad y la inclusión, compromiso compartido por WIR.
Women in Retail (WiR) agradece a las marcas referentes que hicieron posible esta tercera edición de los premios: Publicis, Adobe, Amazon Web Services, Global Blue, Strongpoint, Randstad, Regusa Recycling & Recovery, Worldpay, Asociación Formatos Flexibles Retail España (AFFRE), Ilunion, Terras Gauda, Tecnotron, Lico Cosmetics, Foreo, Romeo Jewels, Inforetail, Gamechangers, The New Retail Business School, Laura Bernal, Equipo Kapta, AMUX, Sensory Brands y Top Global.
La gala finalizó con un fantástico cocktail y brindis navideño con vinos Terras Gauda y Heraclio Alfaro, aprovechando la ocasión para celebrar y desear unas felices fiestas.
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