El liderazgo femenino impulsa la transformación del retail textil en España
- ARTE y WIR celebran en la CEOE una jornada para visibilizar el papel de la mujer en el sector con más de 200 asistentes
- La presidenta de la Comisión de Igualdad del Congreso de los Diputados, Susana Ros Martínez y la presidenta de la Comisión de Igualdad del Senado, Rosa María Romero Sánchez han inaugurado y clausurado el acto
La Asociación Retail Textil España (ARTE) y la organización Women in Retail (WIR), fruto del acuerdo de colaboración entre ambas entidades para promover y visibilizar el papel de la mujer en el sector y su capacidad de liderazgo, han reunido hoy a directivas y fundadoras de grandes compañías de moda y startups, para debatir sobre el talento femenino, la innovación y las políticas equidad, diversidad e inclusión en las empresas del sector, entre otros asuntos de actualidad.
La jornada, “Talento femenino en el retail textil: una historia de éxito” ha contado con la participación de la presidenta de la Comisión de Igualdad del Congreso de los Diputados, Susana Ros Martínez y la presidenta de la Comisión de Igualdad del Senado, Rosa María Romero Sánchez que han puesto de manifiesto la necesidad de seguir impulsando el liderazgo femenino en un sector que es motor económico y embajador de la marca España.
La diputada Ros Martínez ha abierto la jornada destacando que el sector de la moda es “vida, oportunidades y derechos para muchas mujeres” y que “las organizaciones diversas toman mejores decisiones y generan una mayor cohesión. Transformar la cultura organizacional es tan importante como la normativa”.
La senadora Rosa María Romero Sánchez, por su parte, ha clausurado el evento señalando que, “aunque ha habido avances en materia normativa, todavía es necesario un cambio cultural para que las mujeres no se encuentren con obstáculos” y ha puesto el foco en que “la mejor política de igualdad es el empleo, que es lo que, verdaderamente da la libertad para poder elegir lo que quieres y, precisamente, este sector es un referente en esta materia”.
De hecho, el sector retail es uno de los más representativos para el empleo femenino en nuestro país, ya que las mujeres representan el 62,8% de las y los profesionales.
En este sentido, la presidenta de WIR, Cristina Delgado, ha añadido que esta industria es el principal empleador privado y ha recalcado la necesidad de dar visibilidad al talento femenino: “Es fundamental mostrar a los referentes que tenemos para que sirvan como futuros modelos e inspiren a generaciones venideras…
Si el papel de la mujer en el Retail es clave, en el sector del comercio de moda en España es estratégico y fundamental. Con un 75% de mujeres en sus equipos, supera ampliamente al promedio nacional que se sitúa en el 46%.
Para la presidenta de ARTE, Ana López-Casero, “el talento femenino con el que cuenta el sector retail textil, desde el corazón de las tiendas hasta las posiciones de alta dirección, así como el liderazgo de la mujer en todos sus ámbitos y tipologías de empresas, -desde startups a grandes cadenas, contribuye de manera decisiva a su dinamismo y adaptabilidad, su carácter innovador e inclusivo, y su capacidad de generar experiencias y conexión emocional con el cliente. Las señas de identidad y pilares de crecimiento del sector textil”.
La jornada, que se ha celebrado en la CEOE, ha estado inaugurada por Carmen Alsina, directora de Comunicación, Relaciones Institucionales y Sostenibilidad de CEOE, quien ha puesto en valor que la igualdad es talento y tiene que estar en todos los niveles de la toma de decisiones.
La presidenta no ejecutiva de McCann Worldgroup Europa, Marina Specht, ha moderado la primera mesa: “Liderazgo femenino en el timón del retail textil: el compromiso del retail con la Marca España y la diversidad”, donde se ha puesto en valor que España es hoy referente en el ecosistema empresarial global y que ocupa la primera posición en Europa con mujeres en puestos directivos, pero también se ha incidido en que todavía queda camino para seguir avanzando. Dora Casal, directora ejecutiva Roberto Verino; Laura Palomo, directora general Scotta; y Marcella Wartenbergh, consejera delegada de All We Wear Group (AWWG) han relatado su visión sobre el liderazgo al frente de grandes compañías del sector y como la cultura de las empresas es clave para avanzar en materia de igualdad, inclusión y conciliación, así como favorecer el talento y crecimiento estratégico de las compañías.
La jornada también ha puesto el foco en los grandes desafíos ambientales, sociales y económicos que enfrenta el sector textil. Un escenario para los que diferentes startups españolas, lideradas por mujeres, están aportando soluciones concretas. La presidenta de Women Action Sustainability (WAS), Mónica Chao, ha capitaneado el panel “La innovación en sostenibilidad tiene nombre de mujer” donde se ha ahondado en los retos de emprender y rentabilizar la sostenibilidad a través de apuestas innovadoras en diversos puntos de la cadena de suministro del sector de la moda.
Para Regina Polanco, Fundadora y CEO Pyratex, “antes la sostenibilidad era una tendencia, ahora es una realidad. Tenemos un reto enorme para responder a las necesidades de nuestros clientes, sin comprometer el precio, la calidad y el tiempo”.
Para la fundadora y CEO RECOVO, Mónica Rodriguez, “este sector debe sentirse orgulloso con los cambios que se han hecho, y es importante que los grandes nos acompañen a los más pequeños para seguir creciendo”. Gloria Gubianas. Fundadora y CEO de Hemper, ha coincidido en la importancia del respaldo de las grandes corporaciones “para reforzar el posicionamiento de los proyectos más pequeños, seguir trabajando en la mejora de los procesos internos y cumplir los estándares que las empresas buscan”.
Sobre ARTE
La Asociación Retail Textil España (ARTE) representa al sector del comercio textil a nivel nacional para la promoción de los planteamientos sectoriales en el ámbito económico, sociolaboral y regulatorio. La asociación también promueve los compromisos en materia de sostenibilidad social y medioambiental, la libertad de empresa y de establecimiento, así como la de comercio y horarios comerciales y la unidad de mercado.
ARTE está formada por AWWG (Pepe Jeans London, Hackett, Façonnable, Tommy Hilfiger y Calvin Klein), BIMBA Y LOLA, Encuentro Modas (Encuentro y Öbu), Inditex (Zara, Pull&Bear, Bershka, Massimo Dutti, Stradivarius, Oysho y Zara Home), Hugo Boss, H&M, Iberian Sports Retail Group (JD, Sport Zone y Sprinter), Kiabi, Mango, Mayoral (Mayoral, Boston y Hug & Clau), Parfois, Pepco, Primark, Punt Roma, Tendam (Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE y Fifty) y Uniqlo.
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