Cultura

 LID publica: El buen gobierno de la familia empresaria.

Redacción Send an email 3 julio, 2025
1.535 26 2 minutos de lectura

Cómo gobernar con cabeza, crecer con propósito y dejar un legado duradero con el libro de José Antonio Moreno.

Las empresas familiares son verdaderos motores de desarrollo : generan empleo , impulsan la innovación y contribuyen al crecimiento económico . Su importancia es innegable, pero también enfrenta retos que pocas veces se abordan con la claridad que merecen.

Para abordar esos desafíos y ofrecer una hoja de ruta que permita fortalecer lo que realmente sostiene las empresas familiares a largo plazo LID Editorial publica  El buen gobierno de la familia empresaria, el libro en el que José Antonio Moreno ofrece las claves para gobernar con cabeza, crecer con propósito y dejar un legado duradero.

Desde la sucesión y los conflictos internos hasta la profesionalización , la cultura organizacional o el arte de vender con propósito así como ideas prácticas, reflexiones y aprendizajes son los aspectos que aborda José Antonio Moreno con un enfoque práctico y basado en la experiencia.

Además, el libro recoge los casos tanto de grandes empresas del panorama internacional como de compañías locales que han sabido reinventarse con éxito. Codorniú, Café Cabrales, Adidas y Puma, Osborne, Porcelanosa, Mahou, Grupo Bel, Levi´s, Heineken y Loewe , son los casos que nos presenta.

«La propiedad puede ser el mayor amigo o enemigo del negocio. En este libro Jose Antonio Moreno nos da muchas claves para que la familia propietaria se convierta en el mejor amigo del negocio y para que el negocio , a su vez, una a la familia propietaria »

El autor

José Antonio Moreno ,es un empresario con una sólida trayectoria en dirección general de empresas. Durante nueve años ocupó cargos de alta responsabilidad ejecutiva en entornos multinacionales, hasta que creó mmConsulting, su despacho ejecutivo especializado en asesoramiento estratégico. Destacado experto en empresa familiar, su experiencia, visión empresarial y capacidad para dinamizar organizaciones lo han convertido en un referente en la formulación e implantación de estrategias orientadas al buen gobierno, crecimiento y profesionalización de las compañías familiares

Es consejero independiente en múltiples consejos de administración y comités de dirección desde hace más de veinte años, así como un actor clave en consejos de familia, en los que aporta soluciones eficaces a los desafíos que enfrentan estas estructuras. Comprometido con el desarrollo del talento, es un apasionado de la formación directiva. Lleva más de dos décadas formando a empresarios, directivos y emprendedores en dirección general, estrategia, comercial y marketing en reconocidas escuelas de negocios y universidades en España y Latinoamérica. Su enfoque combina visión práctica, experiencia real y una fuerte vocación para impulsar el liderazgo empresarial.

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Redacción Send an email 3 julio, 2025
1.535 26 2 minutos de lectura

Redacción

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