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La Fundación Adecco analiza cómo las empresas pueden liderar sus estrategias de Diversidad, Equidad e Inclusión (DE&I) en 2025, en un contexto de máxima polarización.

Madrid, 29 de enero de 2024.- Como cada año la Fundación Adecco realiza un análisis de las claves y tendencias en materia de gestión de la Diversidad, Equidad e Inclusión (DE&I) en el ámbito empresarial. En medio de un contexto social y político tremendamente polarizado, hablan de cómo el año 2025, será “el momento de la verdad” después de que algunas empresas hayan reconsiderado parte de sus compromisos y estrategias en la materia, en un momento de gran incertidumbre geopolítica.

En este contexto, la Fundación Adecco ha presentado hoy “El estado de las estrategias de Diversidad, Equidad e Inclusión (DE&I) 2025: el momento de la verdad«. El objetivo del análisis es arrojar luz a las empresas, en medio de una batalla cultural en torno a temas que generan gran desacuerdo social y polarización como el lenguaje, la meritocracia, el movimiento woke y sus detractores, la cultura de la cancelación, el género y el sexo o las migraciones como oportunidad o, por el contrario, como riesgo para la identidad nacional.

Estamos asistiendo a un debate ideológico y político que afecta a la cohesión social. Desde la Fundación Adecco consideramos que la única ideología que debemos defender las empresas, a través de las estrategias de Diversidad, Equidad e Inclusión, son los valores democráticos, la pluralidad de nuestra sociedad y el humanismo. En medio de esta batalla cultural, las empresas y los líderes empresariales de nuestro país tenemos que actuar y resolver los dilemas de nuestra dinámica empresarial con ética y con un sentido de propósito que nos conduzca al bien común”, explica Francisco Mesonero, director general de la Fundación Adecco.

Estas son las principales conclusiones:

· El objetivo del informe «El estado de las estrategias de Diversidad, Equidad e Inclusión (DE&I) 2025: el momento de la verdad», es arrojar luz a las empresas, en medio de una batalla cultural en torno a temas que generan gran desacuerdo social y polarización como el lenguaje, la meritocracia, el movimiento woke y sus detractores, la cultura de la cancelación, el género y el sexo o las migraciones como oportunidad o riesgo para la identidad nacional.

· “Estamos asistiendo a un debate ideológico y político que afecta a la cohesión social. Desde la Fundación Adecco consideramos que para las empresas la única ideología que debemos defender a través de las estrategias de Diversidad, Equidad e Inclusión son los valores democráticos, la pluralidad de nuestra sociedad y el humanismo. En medio de esta batalla cultural, las empresas y los líderes empresariales de nuestro país tenemos que actuar y resolver los dilemas de nuestra dinámica empresarial con ética y con un sentido de propósito que nos conduzca al bien común”- explica Francisco Mesonero, director general de la Fundación Adecco.

· Asimismo, el documento defiende la importancia de entender el contexto social y los retos empresariales, pues “solo desde el entendimiento de las brechas sociales podremos definir una estrategia de Diversidad, Equidad e Inclusión con alto impacto social y valor corporativo, liderando con datos en la mano y huyendo del ruido ideológico”.

· El informe destaca la importancia de erradicar la cultura de la cancelación, que supone una amenaza para la libertad de expresión y el diálogo social.

· En síntesis, el informe resalta que: “Estamos en el momento de la verdad. Es hora de despolitizar y desideologizar las políticas de DEI en el ámbito empresarial y abordarlas desde la estrategia, el liderazgo y una ética empresarial sólida, apoyada en valores fundamentales como la libertad, la justicia o la dignidad, que sirvan de brújula para tomar decisiones.”- explica Francisco Mesonero.

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