Cinesa impulsa el entretenimiento empresarial con el lanzamiento de cinesavouchers.es
La nueva plataforma permite a las compañías ofrecer experiencias de cine exclusivas a empleados y clientes
Cinesa, la compañía líder en exhibición cinematográfica en España, presenta su nueva plataforma de venta de vales dirigida a empresas. Se trata de cinesavouchers.es , una iniciativa que permite a los clientes corporativos ofrecer experiencias cinematográficas premium a empleados y clientes.
Además, Cinesa y ODEON Cinemas Group, su empresa matriz, anuncian el fortalecimiento de su colaboración con Opia, el proveedor global de servicios de marketing, con quien ya mantienen una exitosa relación de más de una década. Esta alianza tiene como objetivo impulsar la venta de vales electrónicos directamente a clientes corporativos en el mercado español. Los vales de la compañía están pensados para múltiples usos dentro del ámbito empresarial: como obsequios para clientes, herramientas de fidelización, incentivos de ventas o recompensas para empleados.
Ramon Biarnés, Managing Director Norte y Sur de Europa en Odeon Cinemas Group, declara: “Estamos encantados de reforzar nuestra colaboración con Opia y confiamos en que esta nueva plataforma dará un impulso significativo a nuestra actividad B2B en España. Opia ya ha demostrado su gran valor estratégico en mercados como Reino Unido, Irlanda y Alemania. Estamos seguros de que, junto al equipo de ventas de Cinesa y Opia, lograremos alcanzar nuestros objetivos en el sector empresarial español«.
Por su parte, Opia seguirá enfocándose en la captación de nuevos clientes en el ámbito de los vales electrónicos. La empresa cuenta con una sólida trayectoria ofreciendo servicios de promoción de ventas para grandes marcas, tanto en campañas B2B como B2C.
Andy Stone, Responsable de Ventas de Opia, comenta: «Nos entusiasma ampliar nuestra colaboración de más de diez años con ODEON Cinemas Group lanzando esta nueva plataforma de vales corporativos de cine junto a Cinesa en España. Esperamos seguir cosechando éxitos de la mano de Cinesa y llevar sus e-vouchers al mercado empresarial español”.
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