Actualidad
Top compras y gasto navideño 2025.
Los consumidores encaran la Navidad de 2025 con una mentalidad mucho más planificada y consciente. La distribución del gasto se ha estabilizado y revela prioridades claras, con la alimentación como categoría dominante y un reparto muy equilibrado entre moda, tarjetas regalo y ocio.
Top compras esta Navidad (por categoría):
- Alimentación: 35%
- Moda: 22%
- Gift Cards / Tarjetas regalo: 21%
- Juguetes: 18%
- Restauración / Cenas fuera: 16%
- Belleza & Cuidado personal: 11%
- Electrónica hogar/personal: 11%
- Joyería / Accesorios: 10%
- Entretenimiento fuera de casa: 9%
- Productos para el hogar: 8%
¿Y el presupuesto?
El comportamiento del consumidor es estable:
- 63% mantendrá su presupuesto respecto al año pasado.
- 14% lo aumentará.
En 2025, la clave no es gastar más, sino gastar mejor.
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