Teads nombra a Cristina Valbuena y María Pastor en nuevos roles estratégicos en España.
● Cristina Valbuena asume el cargo de Directora de Insights & Measurement en España.
● María Pastor se incorpora al equipo como Senior Marketing Manager, reforzando la estrategia de marketing local.
● Estos nombramientos forman parte de la estrategia de transformación de la compañía.
Madrid, 09 de octubre de 2025 – Teads, la plataforma omnicanal orientada a resultados en la open web, anuncia cambios en su equipo en España que refuerzan su apuesta por la innovación en datos y creatividad.
Cristina Valbuena asume el cargo de Directora de Insights & Measurement, reportando a Caroline Hugonenc, SVP, Data & Insights de Teads, y operando bajo una unidad de nueva creación denominada DICE (Data, Insights & Creative Excellence), que en palabras de Valbuena “combina equipos de data, creatividad e insights con el objetivo de trabajar dichas disciplinas de manera integrada para ofrecer soluciones innovadoras que brinden resultados óptimos para los clientes en un entorno cada vez más dinámico y desafiante”.
Cristina Valbuena cuenta con una sólida carrera de más de dos décadas en marketing, publicidad y medios de comunicación. Ha desempeñado en Teads distintos roles como responsable de Marketing e Insights a lo largo de los últimos años. Antes de Teads, trabajó en Smartclip, Yahoo! o el grupo Publicis, gestionando proyectos de marketing, investigación de medios y cuentas estratégicas, consolidándose como una profesional de referencia en el sector digital y publicitario.
Por su parte, María Pastor se incorpora como Senior Marketing Manager, reemplazando a Cristina en el departamento, con el objetivo de liderar la estrategia de marketing de Teads en el mercado nacional. Con más de ocho años de experiencia en comunicación y marketing, Pastor ha desarrollado su carrera en empresas como American Express, EVO Payments o Hanwha Group, especializándose en estrategias digitales, branding y comunicación. «Es un gran paso incorporarme a Teads y asumir este nuevo desafío. Estoy deseando sumarme al equipo, aportar mi experiencia y contribuir a que la compañía siga creciendo, ofreciendo soluciones y resultados de valor para nuestros clientes y socios”.
Con estos movimientos, Teads busca consolidar un equipo que combine creatividad, datos y análisis, garantizando soluciones integradas y resultados medibles para marcas y agencias en el mercado español.
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