Sanitas entra en el segmento de las pymes portuguesas con el lanzamiento de BupaMaisSaúde PME.
· El nuevo seguro de salud está dirigido a pequeñas y medianas empresas afincadas en Portugal.
· La iniciativa refuerza el compromiso de la compañía con el tejido empresarial y el bienestar de los empleados.
· La solución combina cobertura completa, salud mental y medicina digital.
Sanitas continúa con su expansión en el mercado portugués con el lanzamiento de su primer seguro para Pymes, BupaMaisSaúde PME, un nuevo producto diseñado específicamente para necesidades de más del 99% del tejido empresarial luso, las pymes. Este lanzamiento marca la entrada de Bupa Portugal en el segmento empresarial y refuerza la ambición de la marca de ofrecer soluciones de salud integrales, flexibles y centradas en las personas.
Bupa compañía en salud con más de 75 años de experiencia internacional y más de 60 millones de clientes en todo el mundo, ha diseñado este nuevo producto para empresas de hasta 100 empleados, aunque organizaciones de mayor tamaño también podrán beneficiarse de sus servicios. El producto ofrece una cobertura completa y de alta calidad, con acceso a una amplia red de servicios sanitarios como asistencia ambulatoria ilimitada, hospitalización con cobertura de hasta 50.000 euros y servicio de médico a domicilio, lo que garantiza un acompañamiento continuo e integrado, tanto en el ámbito presencial como en el digital.
Javier Ibáñez, director general de Sanitas Seguros, subraya que “la entrada de Bupa en el segmento de las pymes constituye un paso estratégico en el avance de nuestra presencia en Portugal. Las pequeñas y medianas empresas son el motor de la economía nacional y hoy se enfrentan al reto de atraer y retener talento en un mercado cada vez más competitivo”. Para Ibañez, “con BupaMaisSaúde PME queremos ser un socio activo de estas empresas, ayudándolas a fomentar una cultura de salud preventiva y sostenible. Este producto refleja nuestra visión de una salud más cercana, digital y humana: una salud que acompaña las nuevas formas de trabajar, que integra la tecnología sin perder el toque humano y que sitúa el bienestar de los empleados en el centro de las decisiones empresariales. Al ofrecer una solución con cobertura amplia, beneficios tangibles y estabilidad contractual, aspiramos a contribuir a un ecosistema laboral más saludable, productivo y consciente”.
Foco en la salud mental y servicios digitales
Con una apuesta decidida por la salud mental, el seguro incluye cobertura de hospitalización y consultas presenciales u online en este campo, una forma más de cuidar el equilibrio emocional y el bienestar psicológico de los empleados.
La vertiente digital es otra de las grandes innovaciones del producto. A través del servicio de medicina online, los empleados pueden realizar consultas médicas, sesiones de fisioterapia o de nutrición en cualquier momento y desde cualquier lugar, una funcionalidad especialmente útil en el contexto actual de trabajo híbrido y agendas laborales cada vez más exigentes.
El ecosistema digital complementa esta oferta con servicios tecnológicos de monitorización y prevención, como exámenes cardiológicos, medición de constantes vitales y pruebas auditivas. Recientemente también se han incorporado los servicios de evaluador de síntomas y fisioterapia digital. El primero un asistente médico virtual para el triaje y pre-diagnóstico de los pacientes, que ofrece recomendaciones específicas, como acudir de forma presencial al especialista, realizar una videoconsulta, o derivar al servicio de urgencias. Por su parte, con el servicio de fisioterapia digital se ofrecen ejercicios preventivos, de tratamiento y rehabilitación física online. A todo ello se suma el acceso a las redes global, dental y de bienestar, lo que permite a las empresas ofrecer a sus empleados una experiencia de salud verdaderamente integrada.
El lanzamiento de BupaMais Saúde PME refuerza, en definitiva, el propósito de Sanitas de ayudar a las personas a vivir vidas más largas, saludables y felices, poniendo a disposición de las empresas portuguesas una solución moderna, digital y adaptada a las nuevas realidades del trabajo y de la gestión de personas
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