Malt anuncia la incorporación de Carla López Martínez a su Comité Ejecutivo como Chief Marketing Officer.
Malt, la plataforma de freelancers líder en Europa, ha anunciado el nombramiento de Carla López Martínez como Chief Marketing Officer(CMO), cargo que se hizo efectivo en la compañía desde el 1 de septiembre de 2025. De esta manera, Carla López se une al Comité Ejecutivo de la compañía y dirigirá la estrategia de marketing internacional y el desarrollo de marca de la empresa.
Diplomada por la Universitat Autònoma de Barcelona, Carla López ha desarrollado una trayectoria de casi 20 años y una sólida experiencia en marketing global, trabajando para empresas como Adevinta (con marketplaces reconocidos como Fotocasa, Infojobs, Milanuncios, etc.) o BNP Paribas. Una carrera profesional donde el impulso al crecimiento de marca y su expansión en diversos mercados de toda Europa ha sido probada y encaja con el momento actual de Malt. Así, su experiencia en el desarrollo de campañas de marketing de producto de gran impacto, en plataformas de alto crecimiento, será una aspecto clave para acelerar la presencia global de Malt.
«La llegada de Carla es un paso clave en nuestro desarrollo. Su perfil internacional y su visión estratégica en marketing son exactamente lo que necesitamos para dar este nuevo salto.”, afirma Vincent Huguet, CEO y cofundador de Malt. “Tiene la capacidad de hacer que la marca Malt destaque en la escena mundial y sin duda nos ayudará a alcanzar nuestros ambiciosos objetivos de crecimiento», concluye.
Por su parte, Carla López Martínez ha compartido: “Unirme a Malt representa una oportunidad única para contribuir al crecimiento de una empresa que está transformando el futuro del trabajo.
Mi misión es amplificar la voz de Malt a nivel mundial, posicionarnos como la marca definitiva para los freelancers y crear conexiones más sólidas entre las empresas y los mejores talentos independientes del mundo. Juntos, estamos construyendo no solo una plataforma, sino un ecosistema global que potencia la libertad, la agilidad y la innovación en el trabajo.”
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