Fernando Hernández, nuevo director de Diseño y Experiencia de Vocento.
Madrid, 4 de junio de 2025.-Fernando Hernández (Madrid, 1978) se ha incorporado a Vocento este lunes como director de Diseño y Experiencia del grupo, con el gran objetivo de impulsar todos los productos editoriales del grupo, así como de ocuparse de la imagen corporativa de Vocento en sus diferentes soportes y canales. Hernández liderará así un equipo transversal de diseño y trabajará de manera estrecha con los diferentes responsables de las cabeceras. Se ocupará de marcar la línea gráfica y de definir la experiencia de navegación de los usuarios en los distintos productos digitales, reforzando la parte técnica y visual de los mismos, apostando por las narrativas más innovadoras.
Con una larga experiencia en el ámbito del diseño gráfico, UX/UI y estrategia visual de marca, Hernández regresa a Vocento, donde fue director de arte digital entre 2006 y 2009, y se integrará en el equipo de la Dirección General Editorial y de Comunicación del grupo. De este modo, Hernández volverá a trabajar de nuevo con Fernando Belzunce, con el que se reencuentra tras haber trabajado juntos en aquella etapa.
Hernández se reincorpora a Vocento tras ocupar el puesto de director de Arte en El País y director de Diseño de Prisa Media, donde dirigió el rediseño de El País, Cadena Ser y el diario As. Además, ha trabajado para otros medios, como El Confidencial, y en el desarrollo de aplicaciones y consultoría. Su trayectoria profesional ha sido reconocida con galardones como el Premio Rey de España de Periodismo Digital, el Ortega y Gasset o los Premios ÑH a la mejor publicación digital diseñada en España, Portugal y América Latina, que ganó en dos ediciones consecutivas.
“La incorporación de Fernando Hernández supone un gran paso para reforzar nuestros medios en un momento estratégico, marcado por el cambio y los nuevos desafíos”, ha señalado Manuel Mirat, CEO de Vocento.
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