APPLE TREE ROZA LOS 30 MILLONES DE EUROS EN FACTURACIÓN EN 2024, CON UN CRECIMIENTO ORGÁNICO DEL 27%
APPLE TREE aparece como la agencia estratégica que más ha crecido en Europa y la segunda en el mundo durante 2024, según el ranking PRovoke Global.
En cuanto a sus servicios de comunicación estratégica, en el último PR SCOPE APPLE TREE se coloca como la agencia más admirada del país.
En servicios de creatividad, APPLE TREE se posiciona en el puesto número 8 de las agencias creativas y digitales mejor valoradas por los anunciantes en España, según el AGENCY SCOPE.
Keepers, la agencia de marketing de influencers parte de APPLE TREE, se ha consagrado como la agencia de influencers más premiada de España, con multiples premios Ondas y GenZ en su haber.
En 2025 APPLE TREE cumple 18 años y superará la barrera de los 175 colaboradores e inaugurará nuevas oficinas en el centro de Madrid, con el objetivo de crear un espacio de encuentro para los profesionales de la creatividad y la innovación en comunicación.
Barcelona y Madrid 25 de febrero de 2025. APPLE TREE la agencia que aplica el NEW THINKING para ayudar a sus clientes a aumentar la relevancia de su marca y mejorar los resultados de negocio, ha cerrado el ejercicio fiscal 2024 con una facturación de 29,9 millones de euros, gracias a un crecimiento orgánico de sus servicios core del 27%.
Este crecimiento se debe, principalmente, al gran desarrollo de las áreas de servicios como creatividad, estrategia digital y social media, y estrategia de comunicación corporativa y el marketing de influencers. La facturación de APPLE TREE -que incluye las ventas de las tres oficinas en Barcelona, Madrid y Londres, de la agencia de influencer marketing Keepers y la agencia Orchard- ha superado los 29,9 millones de euros frente a los 23,6 del ejercicio 2023, posicionando a la compañía entre las agencias estratégicas y creativas más grandes de España por volumen de facturación.
En palabras de Carme Miró, CEO y fundadora de APPLE TREE: “Este trabajo no hubiera sido posible sin las más de 160 personas que formamos parte de APPLE TREE y que trabajamos para conseguir la excelencia en el servicio a nuestros clientes. Somos la única agencia de España que ha estado durante 8 años seguidos en el top 10 de todos los rankings de valoración del PR SCOPE. Y eso solo se consigue con los mejores profesionales y los más motivados. En definitiva, el crecimiento en facturación no es más que el reflejo de un trabajo bien hecho, poniendo mucho rigor, estrategia y cariño en cada entregable, cada día”.
La estrategia y la creatividad, los drivers del éxito de APPLE TREE
Durante el año pasado, APPLE TREE ha revalidado su posición de liderazgo en el mercado posicionándose como la única agencia de origen PR en aparecer en el AGENCY SCOPE, el estudio de referencia entre los anunciantes en España, alcanzando el puesto número 12 de las mejores agencias creativas independientes del país. El AGENCY SCOPE es un estudio que realiza SCOPEN cada dos años, en once países del mundo, en el que se analizan las relaciones de los anunciantes con las agencias con las que trabajan, así como la percepción e imagen de las agencias y otros agentes especialistas en marketing y comunicación.
Precisamente, gracias a campañas como ‘Hay un lugar que siempre te espera’ para Casa del Libro o ‘Salseo’ para Choví, la agencia ha demostrado cómo gracias a un enfoque diferencial, donde una combinación de los medios ganados, los influencers y la creatividad y aplicando el enfoque NEW THINKING en todas sus estrategias, se puede conectar con el consumidor de un modo único y relevante para las marcas y que impacta directamente en los resultados de negocio.
Precisamente, el éxito de APPLE TREE se debe a un enfoque diferencial con respecto al resto de la competencia, basado en el NEW THINKING y donde la estrategia, la creatividad y la innovación son parte de su ADN y que se aplica a todos los servicios de la compañía: branding, análisis e insight, PR estratégico, creatividad, digital, marketing de influencers, branded content y marketing experiencial y eventos.
En 2025 la agencia cumple 18 años y estrenará nuevas oficinas en Madrid
El equipo de APPLE TREE es, sin duda, el secreto de su éxito. Este año 2025 la agencia prevé alcanzar los más de 175 colaboradores y ampliará sus oficinas de Madrid con la creación de un nuevo espacio de creatividad e innovación en comunicación en el centro de la capital y que promete ser un punto de encuentro para el sector.
En este sentido, uno de los mayores atractivos de APPLE TREE para sus colaboradores es poder desarrollar una carrera en la agencia de comunicación más creativa e innovadora. Carme Miró ha comentado al respecto: “Dentro de nuestra filosofía de GOODNESS -que consiste en compartir, cuidar y motivar a nuestro equipo-, es muy importante que todos se sientan parte del éxito de la agencia. Por ello, cada año repartimos entre el 10 y 15% del beneficio anual de la compañía entre nuestros colaboradores cuando se cumple el presupuesto anual; e incluso repartimos un bono simbólico, cuando no hemos cumplido el presupuesto, como reconocimiento a la enorme dedicación de nuestros profesionales. Para nosotros es esencial sentirse parte de un proyecto como el nuestro; así como la formación continua y el compañerismo que fomentamos desde hace 18 años, sin excepción, en nuestro Offiste anual”.
A estos beneficios, se suma el orgullo de pertenecer a la comunidad BCorp, y el compromiso de la agencia con causas que impactan directamente en la sociedad, como la consecución de los los objetivos en igualdad entre mujeres y hombres. Así, la agencia apoya de manera económica a través de sus ‘matrocinios’a tres equipos de fútbol femeninos de benjaminas – el CFF Olympia Las Rozas en Madrid, el Women Soccer School en Barcelona, y el CE Seagull BDN en Badalona– con el objetivo de promover la igualdad en áreas donde la mujer tiene menos representatividad, como es el caso del fútbol.
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