Más de 300 personas se dan cita en la premiere de Raíces y Trayectorias, un evento inspiracional de liderazgo femenino que girará por toda España.
Siete directivas a nivel nacional e internacional de Kiabi, Google, TAG Heuer, Amazon, Roberto Verino, Coosy y Brandcrops relatan los hitos clave de sus trayectorias profesionales de éxito a través de cinco imágenes.
El proyecto nace “desde Vigo” de la mano de Women in Retail (WiR) y la empresa viguesa Diesemm para “crear referentes femeninos” y “construir un legado” para las nuevas generaciones.
Vigo, octubre de 2025. Más de 300 personas se dieron cita el pasado viernes 24 de octubre en la sede del Centro Social Afundación de Vigo para ver la premiere de Raíces y Trayectorias, un evento inspiracional de liderazgo femenino que nace “desde Vigo” y girará por toda España en 2026.
Siete directivas de primer nivel nacional e internacional relataron los hitos clave de sus trayectorias profesionales de éxito a través de cinco imágenes personales. El proyecto, que muestra a mujeres
que lideran el ecosistema empresarial de nuestro país, nace con el objetivo de “crear referentes
femeninos” y “construir un legado” para las nuevas generaciones, en palabras de sus organizadores,
Cristina Delgado, fundadora y presidenta de Women in Retail (WiR), y David Suárez, CEO de Diesemm.
Mercedes Porro, directora de Estrategia España y Portugal de Kiabi; Eva García Saiz, directora comercial de Google Cloud; Daniela Goicoechea, cofundadora de Brandcorps; Fátima Doñoro, directora de Marketing y Comunicación de TAG Heuer; María Eugenia Carbonell, directora de Ventas con Partners en Francia y Sur de Europa de Amazon Web Services (AWS); Virginia Pozo, fundadora de Coosy; y Dora Casal, directora ejecutiva de Roberto Verino, relataron sus experiencias de éxito entremezclando trayectoria laboral y personal.
“Estamos muy satisfechos con la acogida del evento y su frescura. Nos hemos emocionado escuchado siete historias magníficas de éxito de siete mujeres referentes que resultan muy inspiradoras”, subraya la organización, que destacó que “esto es solo el principio de un proyecto de largo recorrido que recorrerá España los próximos meses”.
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