Los icónicos Premios Aspid celebran su 30 edición con una nueva convocatoria y con la novedad del nuevo espacio Best in Pharma.
| La inscripción a la 30 edición de los Premios Aspid estará abierta entre el 2 de febrero y el 7 de abril y presenta la gran novedad de los Best in Pharma, un nuevo espacio creado para inspirar, reconocer y dar visibilidad al mejor marketing farmacéutico. |
Los Premios Aspid de creatividad health premian el trabajo, talento, calidad y esfuerzo de los profesionales, empresas, laboratorios y diferentes actores del sector salud para promover la creatividad, comunicación e innovación en la industria publicitaria de comunicación y eSalud. Las inscripciones para participar en la 30 edición de los premios están ya habilitadas desde el 2 de febrero hasta el próximo 7 de abril, a través de un fácil y sencillo formulario online habilitado en la web de los Premios Aspid.
La gran novedad de este año es la llegada de los BEST-IN-PHARMA 2026, un nuevo espacio creado para inspirar, reconocer y dar visibilidad al mejor marketing farmacéutico.
Por primera vez, dentro de los Premios Aspid, nace un encuentro profesional donde los responsables de marketing farma podrán presentar y compartir sus casos de éxito, en un formato dinámico tipo TED Talk, con ponencias breves, inspiradoras y de alto valor estratégico.
El encuentro finalizará con la entrega de dos premios, elegidos por votación de los propios marketers asistentes, en las siguientes categorías:
– OTC / EFP
– RX / Prescripción Médica
pmfarma, medio especializado en el sector farmacéutico y de la salud líder en España y Latinoamérica y organizador de los Premios Aspid, creó 13 categorías, que permitirán a diferentes áreas de la comunicación participar con campañas diferenciales y creativas, de las cuales se despliegan subcategorías. La gran novedad de este año es la creación de una categoría específica para los productos de gran consumo con comunicación de salud.
Las categorías son:
- Obras relacionadas con productos de prescripción.
- Obras relacionadas con productos de autocuidado y venta sin receta.
- Medical Marketing.
- e-Salud.
- Productos o servicios de gran consumo con comunicación de salud.
- Campañas institucionales o corporativas de empresa.
- Campañas sobre enfermedades o patologías.
- Salud Animal.
- Relaciones Públicas y Comunicación.
- Autopublicidad de agencia.
- Diseño.
- Innovación.
- Crafts.
Para escoger a los mejores, los Premios Aspid cuentan con más de 50 jurados, expertos en distintas áreas, que entre los días 22 de abril y 7 de mayo seleccionarán las obras ganadoras entre todas las candidaturas para otorgar los cotizados Premios Oro, Plata, Platino y Aspid que se entregarán en esta edición.
La Gala de entrega de premios se realizará en el Espacio Pablo VI de Madrid el próximo 17 de junio, en el que se espera recibir a los participantes, jurados y diferentes personalidades del sector.
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