Empleo y TalentoLiderazgo

Familia Martínez logra posicionar a la industria alimentaria como Great Place to Work®

Sus tres principales empresas logran destacar por su clima laboral y la fidelización del talento, reconocimientos poco frecuentes aún en el sector.
  • Platos Tradicionales, Embutidos Martínez y Cinco Tenedores logran superar la media del sector en aspectos como el orgullo de pertenencia o la imagen corporativa.
  • En la encuesta ha participado más del 75% de las 1.690 personas que forman estas compañías.
  • La certificación reconoce el impacto del modelo cultural de Familia Martínez y el proyecto de comunicación interna arrancado hace cuatro años.

Familia Martínez, la división que integra a cuatro de las principales empresas españolas de alimentación, ha obtenido la certificación Great Place to Work®  en tres de sus compañías: Platos Tradicionales, Embutidos Martínez y Cinco Tenedores. Un reconocimiento poco frecuente dentro del sector agroalimentario y que pone en valor el proyecto de cultura iniciado hace cuatro años.

Con más de 1.900 profesionales, la organización se sitúa por encima de la media del sector en orgullo de pertenencia, superando el 75%, uno de los indicadores más relevantes del estudio. Para Raúl Martín, CEO de Familia Martínez, “Este reconocimiento refleja el trabajo constante por poner a las personas en el centro y es posible también gracias a la confianza que nuestro cliente deposita en nosotros. Una confianza que nos impulsa a mejorar cada día en cómo trabajamos, cómo cuidamos a nuestro equipo y cómo hacemos productos sabrosos y sencillos para quien toma la decisión final: el jefe”.

Confianza que se construye en equipo

El estudio de Great Place to Work® destaca especialmente la calidad de las relaciones humanas dentro de la organización. El 81% de las personas encuestadas percibe a sus responsables directos como accesibles y honestos, y siete de cada diez afirman trabajar con un alto nivel de autonomía, sin micromanagement.

Estos datos refuerzan un modelo de liderazgo basado en la responsabilidad compartida y la confianza, claves para seguir avanzando como organización y responder mejor a las necesidades del cliente.

Desde Familia Martínez son claros: el camino no ha hecho más que empezar. “Somos muy conscientes de que todavía nos quedan muchas cosas por hacer. Esto es un recorrido largo, de aprendizaje continuo, que queremos transitar con humildad y ambición, escuchando a las personas y mejorando en equipo”, señala Raúl Martín.

Un compromiso que viene de lejos

Este enfoque no es nuevo. Platos Tradicionales fue pionera dentro del sector al certificarse como empresa B Corp, consolidando un modelo empresarial que equilibra resultados económicos con impacto social y medioambiental. Un paso que marcó el rumbo y que hoy se ve reforzado con el reconocimiento Great Place to Work®.

Para Elena Verdú, directora de Cultura de Familia Martínez: “El reconocimiento refleja un proceso constante de escucha y mejora. Estamos convencidos de que mejorar el día a día de nuestra plantilla es clave para avanzar como organización” y añade: “Los resultados de Great Place to Work® muestran que, además del fuerte orgullo de pertenencia, nuestras tres compañías destacan muy por encima de la media sectorial en imagen corporativa. Este nivel de reconocimiento no es habitual en entornos de manufactura y producción, y menos aún en organizaciones sin una marca de consumo directa. Para nosotros es una señal clara de que el trabajo continuo en comunicación interna está generando un impacto real en nuestros equipos y en la forma en que perciben a la organización”.

Las buenas prácticas detrás de este reconocimiento

Entre las buenas prácticas señaladas en este reconocimiento se encuentran medidas vinculadas al desarrollo profesional, el bienestar físico y emocional, los servicios de salud en el entorno laboral, los sistemas de organización del trabajo y los espacios que favorecen la interacción y la colaboración.

Esta distinción supone un estímulo para Familia Martínez y las empresas que la integran para continuar desarrollando acciones enmarcadas en su hoja de ruta cultural Rumbo 26/30, con foco en el liderazgo, la mejora de espacios y la evolución de herramientas que faciliten la participación y la autonomía de los equipos.

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