Aedipe Catalunya escoge Both People & Comms como su agencia de comunicación estratégica.
· La consultora especializada en comunicación y cultura corporativa amplía su colaboración con Aedipe Catalunya, reforzando su posición como referente en reputación y engagement.
Both People & Comms, a Newlink Company, consultora especializada en comunicación, engagement y cultura corporativa, ha sido seleccionada como la agencia de comunicación corporativa de Aedipe Catalunya, la asociación catalana de dirección de recursos humanos. Esta alianza refuerza la relación que ambas organizaciones llevan desarrollando y enriqueciendo desde 2022 en el ámbito de la comunicación interna y el employer branding.
Durante los últimos tres años, Both People & Comms ha acompañado a Aedipe Catalunya en el diseño e impartición de formaciones clave sobre comunicación interna y employer branding, abordando aspectos como la propuesta de valor para empleados (EVP) o planes de engagement . Además, han compartido espacios de reflexión y cocreación en eventos como el Employer Branding Summit o el Engagement Day, dirigidos a la comunidad de líderes de recursos humanos.
A partir de ahora, la consultora acompañará a Aedipe Catalunya en el desarrollo e implementación de una estrategia de comunicación más ambiciosa, orientada a reforzar su liderazgo institucional y su influencia en el ecosistema de la dirección de personas. Con más de 25 años de experiencia, Both People & Comms pertenece al grupo internacional Newlink y es hoy una de las consultoras españolas de referencia en el ámbito de la reputación corporativa, con un enfoque innovador, que entiende la reputación como un activo que se construye desde dentro de la organización hacia el exterior y que, por lo tanto, abarca todos sus públicos, tanto internos como externos.
«En Both creemos que la reputación se construye desde dentro, trabajando sobre la cultura corporativa para generar confianza y compromiso con todos los stakeholders. Estamos entusiasmados de seguir acompañando a Aedipe Catalunya en esta nueva etapa, fortaleciendo su posicionamiento en el ecosistema de la dirección de personas», afirma Cristina Salvador, fundadora de Both People & Comms.
Por su parte, Roser Segarra, presidenta de Aedipe Catalunya, destaca: «La comunicación corporativa es clave para reforzar nuestra misión de promover la excelencia en talento y liderazgo en la gestión de personas. Confiamos en Both People & Comms por su experiencia y su visión vanguardista, que nos permitirá conectar de manera más efectiva con nuestra comunidad».
Esta alianza refleja la evolución de la comunicación corporativa en un contexto en el que los stakeholders de la reputación han cambiado. Más allá de los medios de comunicación y los líderes de opinión, hoy en día son las personas quienes crean opinión y generan engagement con las marcas. Con el respaldo de Newlink y su metodología de Pensamiento Orbital, Both People & Comms trabaja con las organizaciones para activar estas conversaciones de forma genuina, conectando cultura, propósito y acción en todos los niveles.
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