La IA redefine las oportunidades laborales.
● La IA podría crear más de 2 millones de nuevos puestos de trabajo a nivel global
dentro del sector sanitario.
● El mercado global de la inteligencia artificial aplicada al marketing crecerá a un ritmo
del 35% anual hasta 2030
● EDUCA EDTECH Group ha lanzado una nueva acción formativa ‘Domina la IA con
Gemini’ con la que prepararse para las nuevas oportunidades y desafíos que
presenta la cuarta revolución industrial.
La Inteligencia Artificial (IA) ha dejado de ser una promesa
futurista para convertirse en un pilar fundamental en diversos sectores, redefiniendo el
mercado laboral y la forma en que interactuamos con la tecnología. Se estima que la IA
podría automatizar una cuarta parte del trabajo, afectando a alrededor de 300 millones de
empleos a nivel mundial, especialmente en Estados Unidos y Europa. Sin embargo, esta
transformación no implica una eliminación de puestos de trabajo, sino una redefinición y
creación de nuevas profesiones altamente demandadas.
El sector sanitario es uno de los más impactados, inmerso en una transformación histórica
impulsada por la IA. La IA está consolidándose en la investigación, el diagnóstico y el
tratamiento de enfermedades, lo que se prevé que mejore los resultados de salud entre un
30% y un 40%, y reduzca los costes de atención al paciente hasta en un 50%. Para 2027, el
mercado de la atención sanitaria impulsada por IA superará los 67.400 millones de dólares.
Esto ha generado un crecimiento exponencial de oportunidades laborales en áreas como el
análisis de datos médicos, la ingeniería de machine learning aplicada a la salud, la gestión
de plataformas de telemedicina y la robótica médica. Se estima que, para 2025, la IA podría
crear más de 2 millones de nuevos puestos de trabajo a nivel global dentro del sector
sanitario.
De manera similar, el marketing emerge como uno de los sectores más afectados y
fortalecidos por la IA. El mercado global de la inteligencia artificial aplicada al marketing
crecerá a un ritmo del 35% anual hasta 2030. La IA ya está siendo utilizada por el 39% de
las empresas para predecir el comportamiento del consumidor y tomar decisiones
estratégicas. Se prevé que para 2026, el 80% de las interacciones de marketing estarán
impulsadas por IA. Esto ha impulsado la demanda de nuevos perfiles como el AI Marketing
Specialist, Data-driven Content Creator, Growth Hacker con IA y Prompt Engineer.
Además, diversos estudios apuntan a que la cuarta revolución industrial no solo traerá
consigo una revalorización de los perfiles STEM, sino también el auge de sectores clave
como la sostenibilidad y la salud, y una revalorización de los profesionales de
Humanidades. La transición hacia una economía verde, por ejemplo, se estima que
generará aproximadamente 24 millones de empleos en todo el mundo.
«La cuarta revolución industrial no solo transformará los modelos de negocio, sino que
también redefinirá las oportunidades laborales», afirma Rafael García-Parrado, CEO de
EDUCA EDTECH Group. «Es crucial que tanto los profesionales actuales como los futuros
trabajadores se preparen proactivamente adquiriendo las nuevas habilidades técnicas y
digitales que demanda esta revolución tecnológica para garantizar una transición exitosa
hacia este nuevo paradigma».
En este contexto, EDUCA EDTECH Group, líder en formación online, quiere apoyar el
crecimiento laboral y reintegración de diferentes perfiles y ha anunciado el lanzamiento de
su nueva acción formativa ‘Domina la IA con Gemini’, un programa diseñado para equipar a
profesionales y futuros talentos con los conocimientos fundamentales de la IA,
preparándolos para las nuevas oportunidades y desafíos que presenta la cuarta revolución
industrial.
La formación ‘Domina la IA con Gemini’ de EDUCA EDTECH Group ofrece a los usuarios la
oportunidad de aprender los conceptos básicos de la Inteligencia Artificial,
proporcionándoles una base sólida para navegar en este nuevo panorama laboral. La
adaptabilidad y la formación continua se establecen como clave para destacar en este
entorno en constante evolución. “EDUCA EDTECH Group se compromete a liderar esta
transformación, brindando las herramientas necesarias para que los profesionales se
anticipen a estos cambios y lideren el futuro del trabajo” sentencia su CEO.
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