Innovación

La UCM lanza el primer Máster en Marketing y Comunicación sostenible junto a Ecoembes y dentsu.

Redacción Send an email 31 julio, 2025
1.454 22 1 minuto de lectura

La Universidad Complutense de Madrid (UCM) lanza, en colaboración con Ecoembes, referente en sostenibilidad y economía circular, y dentsu, grupo líder en comunicación y publicidad, la primera edición del Máster en Marketing y Comunicación sostenible. Este innovador programa nace con el objetivo de formar a los nuevos profesionales del marketing desde una perspectiva ética, responsable y comprometida con el impacto social.

Desarrollado junto a Empower Talent, el máster responde a una realidad ineludible: la sostenibilidad ya no es un valor añadido, sino el eje vertebrador de las marcas que quieren conectar con un consumidor cada vez más consciente. A través de una formación práctica y actualizada, el programa capacita a los estudiantes para integrar principios de sostenibilidad y comunicación estratégica en entornos reales y cambiantes.

Con una estructura de seis módulos, los participantes explorarán desde el marketing verde y el ecodiseño hasta la gestión de la reputación, la comunicación de crisis y el liderazgo sostenible. El contenido se enriquece con la participación directa de profesionales de Ecoembes y dentsu, que compartirán casos reales, experiencias sectoriales e innovaciones aplicadas.

Para Ecoembes, esta iniciativa refuerza su compromiso con la educación y la economía circular. Por su parte, dentsu pone al servicio del programa su visión global en creatividad, medios e innovación con propósito. Juntos, los tres socios consolidan una propuesta formativa de alto impacto, alineada con los retos del presente y el futuro.

Este máster es un claro ejemplo de cómo la colaboración público-privada puede impulsar la transformación del talento, combinando el rigor académico con la experiencia empresarial para formar líderes capaces de construir marcas con conciencia y generar valor real en la sociedad.

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Redacción Send an email 31 julio, 2025
1.454 22 1 minuto de lectura

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