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JAKALA refuerza su apuesta global por Adobe con el nombramiento de Matías Acosta como nuevo Executive Director.

Redacción Send an email 9 septiembre, 2025
1.036 26 2 minutos de lectura
  • El nombramiento de Matías Acosta refuerza la visión internacional de JAKALA en el ecosistema Adobe.
  • El hub global de Adobe se liderará desde Madrid, consolidando a España como centro estratégico de referencia.
  • Acosta impulsará la expansión internacional de las soluciones Adobe Experience Cloud en mercados clave como España, Italia, y en el resto de los países en donde opera JAKALA.
  • Su trayectoria en Martech y liderazgo de equipos de alto rendimiento lo convierten en un perfil clave para la estrategia de crecimiento de JAKALA.

Madrid, 9 de septiembre de 2025 -JAKALA, líder europeo en transformación digital basada en datos e Inteligencia Artificial, ha anunciado el nombramiento de Matías Acosta como nuevo Executive Director, con la responsabilidad de liderar el Adobe Global Hub de la compañía.

Desde su nueva posición, Acosta tendrá como misión acelerar la apuesta estratégica global por Adobe Experience Cloud, reforzando la presencia de JAKALA en mercados prioritarios como España, Italia, y extendiendo su alcance a nivel internacional en los demás países en donde opera la compañía. El hub se articulará desde Madrid, lo que subraya el papel de España como motor de innovación y centro neurálgico para la práctica global de Adobe en la compañía.

“Lo que más me atrajo de JAKALA es que se trata de una compañía con un enfoque muy sólido en Tecnología, Data, IA y Experiencia Omnicanal, respaldado por un equipo directivo que rema en la misma dirección y una cultura de colaboración que se nota desde el primer día. Liderar un proyecto global desde Madrid, en un ámbito tan relevante como Adobe Experience Cloud, supone una oportunidad única para seguir creciendo y aportar valor real a nuestros clientes”, afirma Matías Acosta, Executive Director de JAKALA.

Con más de una década de experiencia en transformación digital basada en datos e IA y CRM, Acosta ha desarrollado una trayectoria marcada por la construcción de equipos de alto rendimiento, el diseño de estrategias end-to-end y la expansión internacional de soluciones digitales. Antes de unirse a JAKALA, lideró el área de Martech en NATEEVO, donde consolidó un equipo de más de 120 profesionales y trabajó para marcas de referencia como Coca-Cola Europacific Partners, Avolta, Havaianas,Repsol o MAPFRE.

“Estamos muy orgullosos de que un profesional como Matías se una a nuestro equipo para liderar un proyecto tan relevante. Su experiencia construyendo equipos, su visión estratégica y su profundo conocimiento del ecosistema Adobe serán fundamentales para consolidar la apuesta global de JAKALA y aportar valor diferencial a nuestros clientes”, señala Alberto Alonso Aldama, Managing Director de JAKALA.

España, centro de innovación

El liderazgo del hub desde Madrid responde tanto a la madurez del mercado español en el ecosistema de tecnologías de marketing como a la amplia presencia de JAKALA entre clientes estratégicos en diversos sectores. Entre ellos, destacan colaboraciones con compañías de referencia como Banco Santander y el Real Madrid, clientes tanto de JAKALA como de Adobe, que refuerzan el papel de España como punto de innovación clave dentro de la estrategia internacional de la compañía. Además, la conectividad global de Madrid facilitará la transferencia de conocimiento y el despliegue de recursos hacia otros países.

“Que un proyecto global de esta magnitud se lidere desde España es una muestra de confianza en nuestro talento y en la capacidad de este mercado para impulsar la innovación”, añade Acosta.

Con este movimiento, JAKALA busca consolidarse como partner estratégico de Adobe a nivel internacional, reforzando su posición como uno de los actores más relevantes en el ecosistema Martech en Europa.

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Redacción Send an email 9 septiembre, 2025
1.036 26 2 minutos de lectura

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